The United Counties of Prescott and
Russell (UCPR) announced today the launch of their most recent
agritourism offer, the Broue & Chew Road Trip. Local products
enthusiasts will now be able to explore two new agritourism routes: the Gourmet Route in the charming Vankleek Hill area, and the Brewers Route, which covers the entire region.
In response to the growing interest in agritourism and gourmet
tourism, the UCPR designed the Broue & Chew Road Trip to support
existing tourism attractions, diversify available activities, and make
it easier for visitors to discover local producers, food processors, and
artisans.
“Our tourism businesses are an important economic development driver
for Prescott and Russell. With that in mind, we felt it would be a good
idea to give these businesses an opportunity to share their expertise
through tours featuring microbreweries, wineries, local markets, and
many specialty products,” says Stéphane Sarrazin, Warden of the UCPR.
Before setting off to discover the flavours and various experiences
offered by 14 participating businesses, visitors are invited to download their Broue & Chew map directly from the Broue & Chew Road Trip website.
The map also includes the Popsilos circuit (artwork on silos) and
offers the possibility to discover several complementary businesses
along the way. You may follow the routes as they are marked on the map
or simply allow your taste buds to guide you.
“Even through the pandemic, this is a great opportunity to meet
agri-food ambassadors and to explore our rural region in an enchanting
setting! We thank visitors in advance for respecting and applying the
sanitary measures recommended by Public Health,” adds Carole Lavigne,
Director of Economic Development and Tourism of the UCPR.
The Broue & Chew Road Trip is a collaboration between the UCPR
and the Eastern Ontario Agri-Food Network (EOAN) that benefits from the
support of the Ontario Government through the Rural Economic Development
(RED) program.
The Broue & Chew Road Trip: Savour the authenticity of local food and beverages!